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Email Marketing Specialist

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Location: Lehi, UT, United States
Job Family Range: 49600.00 - 135700.00
Requisition ID: 3024

Description

Snap One is a leading manufacturer and exclusive source of control, A/V, surveillance, networking, power, and infrastructure equipment for residential and commercial professionals. With a vast catalogue of today’s most popular brands, Snap One is the premier choice for professional installers across the globe. We believe that life’s better when everything works together, and the same can be said about the collaborative work we do. Join our award-winning team in our continuous quest to deliver the most brilliant, personalized smart living and smart business experiences to people around the world.

The Email Marketing Specialist will report to the Marketing Manager and is responsible for the management of all marketing campaigns from inception to execution to post deployment analysis and recommendations. This position requires the ability to thrive in a dynamic, fast-paced environment while demonstrating strong judgment, curiosity, and adaptability. The Email Marketing Specialist will collaborate with various business teams to execute campaigns in a timely fashion. The role will focus on campaigns for Partner Acquisition, Partner Lifecyle campaigns, Partner Stores and digital communication campaigns in Braze.

Specific Responsibilities

Plan, develop, and execute email marketing campaigns in Braze, focusing on segmentation, automation, and personalization to achieve marketing goals.
Manage communication schedule and ensure timely deployment of all campaign content
Monitor email deliverability, open rates, click-through rates, and other key performance indicators to optimize email marketing campaigns.
Implement best practices for email marketing, including CAN-SPAM compliance, GDPR, and other relevant regulations.
Work closely with the creative team to manage the development of content for all campaigns
Produce reports to demonstrate campaign progress and success and provide recommendations for future iterations
Coordinate list generation from marketing database and manage customer targeting
Other projects and initiatives dependent on the business needs

Required Qualifications

Bachelor’s degree in marketing, communications, and/or equivalent experience
2+ Years proven experience in email marketing and multichannel communication, with a focus on using Braze (or comparable software experience)
Strong understanding of marketing automation, segmentation, and personalization
Data-driven approach with the ability to analyze campaign performance and adjust strategies accordingly
Excellent written and verbal communication skills
Knowledge of email marketing regulations and best practices
Strong organizational and project management skills

Preferred Qualifications

Previous experience in consumer electronics
Experience with Salesforce
Experience with graphic design tools and copywriting is a plus
B2B & B2C Marketing experience
Social Media Management experience

Snap One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.