Visual Content Creator - Videographer
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Location: Charlotte, NC, United States
Job Family Range: 0 - 0
Requisition ID: 3015
Description
Snap One is a leading manufacturer and exclusive source of control, A/V, surveillance, networking, power, and infrastructure equipment for residential and commercial professionals. With a vast catalogue of today’s most popular brands, Snap One is the premier choice for professional installers across the globe. We believe that life’s better when everything works together, and the same can be said about the collaborative work we do. Join our award-winning team in our continuous quest to deliver the most brilliant, personalized smart living and smart business experiences to people around the world.As a Visual Content Creator, you will work with our dedicated product and marketing teams to create engaging videos, photos, and other rich media content designed to tell the story of Snap One’s brands. Content will include studio product photography, lifestyle product and service storytelling, rudimentary animations, corporate events coverage, and on-location photo and video shoots. You will be driven by the opportunity to lead production from conceptualization through completion, owning your projects while working closely with the Creative Services team on the creative process. Your work will be showcased on various platforms including the company’s website, customer portal, social media channels, and brand microsites.
Working on our Visual Media production team, you will be motivated to search out new ways to create compelling content that highlights the quality of the product and brand story to engage new and existing customers. You will craft enticing visual messaging as easily consumable content that fits the overall feel and tone of a range of social channels and platforms.
As a Content Creator, you will work closely with other content creators and the marketing team to enhance brand awareness and drive sales. You will have access to our on-site studio space and equipment.
Specific Responsibilities
- Create visually stunning photo and video content that resonates with our audience and aligns with our brand voice and values
- Conceptualize, shoot, edit, and distribute high-quality visuals for use on digital platforms, including social media, websites, and other promotional materials
- Work closely with cross-functional teams, including marketing, product, design, and digital operations, to ensure a seamless integration of visual content into broader campaigns
- Stay informed about visual trends in photography and videography, industry updates, and content marketing best practices to incorporate fresh and innovative ideas into visual content creation that align with marketing strategies
- Execute photo and video productions featuring both internal employees and hired actors
- Shoot photo and video content using quality production gear, staging sets using professional lighting equipment and audio equipment
- Cast and direct a diverse range of models during conception and production
- Create prototypes and proof of concepts to quickly validate video and photo ideas
- Maintain and organize visual media content libraries
- Design rudimentary graphics/animations that enhance media projects and campaigns.
- Think critically about overall strategy, key messaging and content design based on key markets and audiences
- Be informed on industry news and ongoing projects to ideate, introduce unique story concepts, and leverage online content development opportunities
Required Qualifications
- Bachelor’s degree in photography, Videography, Visual Arts, or a related field and 2+ years of video story design and production experience – Final Cut Pro X, Adobe CC Suite (Premiere, After Effects, Audition) or 4+ years of video story design and production experience – Final Cut Pro X, Adobe CC Suite (Premiere, After Effects, Audition)
- 2+ year’s experience in product or lifestyle photography
- A portfolio showcasing diverse visual content creation skills across different platforms
- Must be able to travel domestically at least once a quarter
- Proficient in digital photography and photo editing software such as Adobe Photoshop and Lightroom
- Able to conceptualize and share ideas/creative concepts
- Strong storytelling and communication skills with a focus on conveying messages through visuals
- Experience creating high-quality motion graphics and using other emerging rich-media technologies
- Excellent written communication skills, including scriptwriting
Preferred Experience
- Prior experience in the AV and smart technology industry is a plus
- Experience with streaming video platforms like Vimeo and Wistia is preferred
